A long while ago I got assigned to work on Pit Viper’s online store. I quickly realized they were a group of dudes who didn’t approach marketing in the most traditional way, and were all about creating a brand revolving around chaos and fun. Which I was more than happy to lean into.

We built a Window’s 95 themed website, and had fun throwing as many easter eggs into it as we possibly could. It even got a shout out from the Unofficial Shopify Podcast! They even called out that it was a pretty fast site, which as a developer made my feel really good about my work.

Unfortunately they’ve done a redesign since, but you can still see the (strange) beauty that was via Internet Archive